Every product reaches a point where incremental updates stop being enough.
For whoranks - a SaaS platform that ranks personal brands and companies on LinkedIn - that moment arrived when the existing foundation could no longer support the ambition behind it. The scoring logic needed rethinking. The data quality needed to improve. And the product experience needed to feel like something people come back to, not just check once.
That's where we came in.
Not a Redesign. A Fundamental Rethink.
When whoranks decided to build version 2.0, the brief was clear: this wasn't about patching what existed. It was about rebuilding with a different philosophy.
whoranks 1.0 measured visibility. whoranks 2.0 had to measure signal.
That distinction shaped every decision we made - from the data model to the interface.
A Scoring System That Actually Makes Sense
The centerpiece of whoranks 2.0 is a completely new scoring algorithm: the whoranks Score.
The old system reacted to short-term spikes. A single viral post could skew rankings dramatically. That's not useful for anyone trying to understand long-term authority or consistent growth.
The new score captures a weighted combination of posting activity, engagement quality, consistency over time, growth dynamics, and a deliberate filter against one-hit-wonder content. The result is a number that's comparable, hard to game, and - most importantly - actually meaningful.
Building this required close collaboration between product and engineering. The algorithm had to be fast enough to update rankings continuously, stable enough to resist noise, and transparent enough that users could trust it.
Rankings That Give Context
One of the core UX problems with LinkedIn analytics tools is that they compare you to nothing useful. Global averages are meaningless. Static leaderboards are cosmetic.
We rebuilt the ranking system around relative performance. Users now see how they stand within their own ecosystem - against competitors, peers, and people operating in the same niche. The rankings update live, making them actionable rather than decorative.
This required rethinking how profiles are grouped, normalized, and displayed - and building a backend architecture stable enough to handle continuous data movement without introducing lag or inaccuracies.
Watchlists and the Shift to Competitive Intelligence
A key new feature in 2.0 is Watchlists - the ability to follow and compare specific profiles over time.
This sounds simple. The implementation wasn't.
Tracking performance trends across many profiles simultaneously, keeping the data fresh, and surfacing meaningful changes without overwhelming the user required careful work on both the data layer and the frontend. The goal was to make competitive intelligence feel effortless, not like a dashboard you have to decode.
A Product That Feels Like It Was Built to Last
Beyond the core features, a major part of our work was the full redesign of the product experience. whoranks 2.0 had to feel calmer, more confident, and more professional - something that fits into a founder's or marketer's regular workflow rather than demanding attention.
We focused on clarity at every layer: cleaner profile views, better trend visualization, and an interface that presents complex data without making it feel overwhelming.
Built for What Comes Next
One of the things we're most proud of is the foundation we've left behind. The new data model and scoring architecture are built to support features that don't exist yet - without having to undo what's already there.
We didn't optimize for shipping fast and fixing later. We optimized for correctness, so that every future build on top of this system can be done with confidence.
whoranks 2.0 is live, and the rankings are already moving. You can visit the platform here or read the case study for more information about the project.
If you're building a SaaS product that needs to go from "working" to "right" - or if you're facing the kind of replatforming challenge that requires both product thinking and solid engineering - we'd love to talk. Just reach out here and we'll find a slot.
Ready to connect the dots?
Hi, I’m Emir, CEO and Co-Founder of Dotbite.
You have an interesting idea for a digital project and are looking for a sparring partner pushing the challenge through with you?
You’ve come to the right place.