Building a new base

Our collaboration with Matara focused on an ambitious overhaul of their mathematics learning platform, which initially operated on a WordPress infrastructure. While effective in its early stages, the WordPress setup quickly proved limiting as Matara grew, creating challenges around scalability, performance, and user engagement.

Recognizing these constraints, we designed and developed a completely new, custom web application that provided Matara with a scalable, robust, and high-performance solution capable of supporting future growth and delivering a seamless experience for their users.

The transition from WordPress to a custom-built platform was essential, not only for technical scalability but also to empower Matara with a framework that could handle complex learning modules and advanced interactive features. Our team carefully integrated an intuitive user interface, interactive lessons, and personalized learning paths, making it easier for Matara’s users to engage deeply with the material and get real-time feedback. With this tailored approach, we positioned Matara to better serve its existing user base and attract new learners.

Beyond technical development, we worked closely with Matara to implement new pricing strategies and identify diversified revenue streams. These strategies included subscription models and premium content options with a more thought-out pricing, which provided consistent and predictable revenue flow. Also, we introduced a completely new revenue stream, which is explained more in depth in the next section.

By creating multiple levels of access, Matara could now cater to a wider range of customers—from casual learners to dedicated students—while enhancing profitability.

Staying within Matara’s limited budget and resource constraints was critical. Through focused project management, prioritized feature development, and close communication, we maximized value while controlling costs. Our commitment to effective, results-driven work was a decisive factor in delivering a solution that met both Matara’s financial and business objectives. With this enhanced platform and strategic revenue model, Matara is now well-equipped to expand its reach and impact in the educational technology market.

Welcome to timebite.branding

Integrating Matara into the timebite.branding network opened a transformative new revenue stream, allowing Matara to tap into a broader market segment and establish a more powerful market presence.

We came up with the idea while looking at the core Matara is addressing. It totally aligned with what timebite.branding focuses on. So we didn't hesitate and worked on the integration.

With that, Matara gained direct access to employer branding tools that expanded company's visibility, attracting a wider audience and substantially increasing talent acquisition rates.

This integration did more than boost visibility for customers—it provided a tailored, scalable revenue model that significantly increased Matara’s overall revenue. With timebite.branding, Matara now offers solutions to a B2B sector. This added B2B revenue stream complements Matara’s existing B2C model, providing steady income from corporate partnerships and positioning Matara as a trusted educational resource across various sectors.

As a result, Matara can approach the market with greater agility and confidence, accelerating its growth trajectory. The partnership with timebite.branding not only strengthens Matara’s brand but also equips it with the financial flexibility to innovate and quickly adapt to new market opportunities, giving them a substantial competitive edge.