Meta's first frontier model wants to remember you
Meta and Google landed on the same API price this week, $4 in and $20 out per million tokens, which tells you where the model race stands. The differences now sit around the model, in memory, design context and microphones that never really switch off. Meta shipped its first frontier model with active memory, Google rolled out Gemini 4 Argon with a price jump already on the calendar, Apple gave Siri a screen, and Amazon's Bee went after Plaud with a $75 recorder. On top of that, Ray-Ban Meta glasses started recording without being asked, and Figma wants agents to follow a written rulebook.
Google: Gemini 4 Argon lands with a price clock attached
Google started rolling out Gemini 4 Argon to AI Pro and AI Ultra subscribers on 13 October, after an Ultra-only start last month. According to Google it hedges less, follows style instructions better and reports progress more often on long tasks. The macOS Gemini app now also opens Antigravity, Google's agentic coding interface.
The developer numbers come from Google itself, so read them as a pitch. Argon reportedly helped refactor about 6 million lines of a 40 million line Chrome folder in weeks instead of months.
Pricing matters most for your estimates. The API costs $2 per million input tokens and $10 per million output tokens until 30 November, then $4 and $20. Antigravity, AI Studio and Android Studio access still need Ultra. So if you quote AI-heavy work this quarter, put that price jump in the assumptions.
Meta: Muse Wonder wants to remember you
Meta's Superintelligence Lab shipped Muse Wonder on 12 October, plus a bigger sibling called Muse Wonder Full. On Meta's own model card both land near Fable 5.1 and GPT-6 Astra, though TechCrunch lists no concrete scores. The API costs $4 and $20 per million tokens. Wonder Full is limited to Muse Code subscribers and isn't available through the API.
The headline feature is "active memory", a model that keeps track of what matters to a user over weeks and months. It reportedly beats Fable, Opus and Astra on MemoryBench, a benchmark Meta picked itself.
Memory is where the lock-in lives. Do you want your clients' project history sitting inside a model you can't swap out in an afternoon? Meta is late to the frontier, and it showed up with the one feature the others still treat as an add-on.
Apple: HomeView gives Siri a screen
Apple unveiled HomeView on 13 October, a 7-inch smart home display with a FaceTime camera and the speaker in its base, priced at $299 in the US. Preorders are open and it ships on 13 November. There are wall mount versions too, but the mount, cable and power adapter are sold separately, so a wall setup costs noticeably more.
It runs the new Siri AI, recognizes up to six household members and switches the screen to whoever is standing in front of it. Apple also announced a smart deadbolt, security cameras and a doorbell, so HomeView is the first piece of a whole lineup. It goes straight at the Echo Show and the Nest Hub.
Reports blamed Siri for the delays, so it makes sense that Siri AI and HomeView arrive together. Siri finally gets a body.
Amazon: Bee goes after Plaud with a $75 recorder
Amazon's Bee launched two new devices on 15 October. The Bee Frontier is a wearable for your wrist or clothing at $74.99, available now. The Bee Eclipse is a credit-card-sized puck that sticks magnetically to the back of your phone, at $99.99 and coming soon after. Plaud's Note starts at $159, so Amazon undercuts it by roughly half.
Both record conversations and turn them into summaries, to-dos and calendar invites, and they connect to Gmail, Outlook, Google Calendar and Alexa. The free tier keeps 14 days of memory. Bee Pro at $11.99 a month adds unlimited summaries and the Amazon and Alexa+ integrations. Raw audio is deleted after processing, and transcripts are encrypted with keys the device holds.
Expect clients to ask about these within a month. The coverage doesn't say where they ship, so check availability and your client's data protection rules before you recommend one.
Smart glasses: Meta's glasses record on their own as Samsung's specs leak
Reports of Ray-Ban Meta glasses starting recordings and Meta AI sessions without a prompt piled up on Reddit this week. Some owners hadn't even enabled the "Hey Meta" wake word, and one saw it happen on three pairs. Meta told Android Authority the issue is "resolved" and didn't explain the cause. The LED did light up, so nobody was filmed in secret, but people still got recorded without choosing to.
Meanwhile the competition is getting closer. A leak of Samsung's first Android XR glasses shows frames from Warby Parker and Gentle Monster, 41 grams, a 12MP camera and nine hours of battery, with a November release rumored. Nothing is reportedly building a camera model with ChatGPT built in, though that comes from a single source and has no date.
Cameras on faces will arrive faster than the rules for them.
Figma: Agents get a rulebook
At its first Config event in India on 14 October, Figma announced Figma Specs, a Markdown editor where teams write down their design language so both people and agents can follow it. Specs link to canvas elements, code layers and libraries. Code layers also entered public beta, and Figma's MCP server gained more than 20 new tools.
Chief design officer Loredana Crisan put the problem with AI output in numbers. Teams ship 17 times more lines of code but only 1.3 times more releases, because much of that code is "built to discover what the product is."
Agencies already own the fix, which is a documented design system. Writing it down in a form agents can read is now a deliverable you can sell. And if your client guidelines still live in a PDF, this is the week to move them.
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